The Complete Tradesman Website Checklist (2026)

Before you launch a website for your trade business -- or before you decide whether your existing one is worth keeping -- run through this checklist. It covers everything a tradesman website needs to bring in enquiries from Google.

Be honest with yourself. A tick-box exercise against a bad website is just as useful as building the right one.

Structure and Page Count

• Does the site have a dedicated page for every service you offer?
• Does it have a dedicated page for every town or area you cover?
• Does it have combination pages (e.g. 'boiler repair Portsmouth', 'bathroom fitting Fareham')?
• Is the total page count above 50? Above 100? Above 200?
• Are pages logically organised with clean URLs (e.g. /boiler-repair-portsmouth)?

On-Page SEO

• Does every page have a unique, keyword-targeted title tag (under 60 characters)?
• Does every page have a unique meta description (under 155 characters)?
• Does every page have one clear H1 heading containing the main keyword?
• Are H2 and H3 headings used to structure content logically?
• Does the page content naturally include the target keyword and related phrases?
• Is there at least 250-300 words of genuine content on every page?

Technical SEO

• Does the site load in under 3 seconds on mobile? (Check: Google PageSpeed Insights)
• Is the site mobile-responsive and easy to use on a phone?
• Does the site have an HTTPS certificate (URL starts with https://)?
• Is there a sitemap.xml submitted to Google Search Console?
• Is the site connected to Google Search Console?
• Are there any broken links or 404 errors?
• Are images compressed and do they have descriptive alt text?

Contact and Conversion

• Is the phone number visible in the header on every page?
• Is the phone number a click-to-call link on mobile?
• Is there a contact form on key pages?
• Is there a clear call to action on every page ('Call for a free quote', 'Request a callback')?
• Is it possible to contact you within 2 clicks from any page?
• Is there a WhatsApp link or button for mobile users?

Trust and Credibility

• Does the site display any customer reviews or testimonials?
• Are any trade accreditations shown (Gas Safe, NICEIC, NAPIT, Federation of Master Builders)?
• Is there a photo of you or your team?
• Does the site show examples of completed work?
• Is there an About page or section that establishes who you are?
• Does the site mention how many years you've been in business?

Local SEO Signals

• Is your business name, address, and phone number (NAP) consistent across the site, Google Business Profile, and any directories?
• Does the site mention your service areas by name on relevant pages?
• Is there a Google Maps embed or link on your contact page?
• Are you linked to from any local directories or partner websites?

Google Business Profile (Separate from the Website)

• Do you have a verified Google Business Profile?
• Is the primary category the most specific description of your main service?
• Are all services listed individually in the services section?
• Is your profile getting 2-4 new reviews per month?
• Are you posting at least once a week?

How Does Your Website Score?

If you ticked fewer than half of these, your website is likely not bringing in the enquiries it could be. The most common gaps are: not enough pages, no location targeting, and no on-page SEO.

These aren't difficult problems to fix -- but they do require rebuilding or significantly expanding the site. Our websites for tradesmen are built around the job-plus-town searches your customers make, with a tracked phone number that rings you.