Paying for shared leads
Lead sites often pass the same enquiry to several firms. You're racing strangers on price before you've even rung them back.
Websites for tradesmen · UK
Websites for tradesmen that get found in every town you cover.
Most trade websites are one brochure that tries to rank everywhere and ranks nowhere. We build small local sites around exactly what your customers type into Google, the job plus the town. Each one has its own tracked number that rings your phone. Not shared leads. Not pay-per-click.
It doesn't work for every trade or every town. So we research yours first, free, and send you the results on WhatsApp.
- sites live now
- 10
- trades
- 2
- business per trade, per town
- 1
Watch
40 seconds from Dean
What these sites are, and why one small site per town can do what one big website can't.
- One small site per town, built for one job
- Its own tracked number that rings your phone
- No shared leads, no paying per click
Good at the job. Tired of chasing the work.
Paying per click
Ads can work, but the phone stops the day the budget does. You're renting attention, not building anything.
Waiting on word of mouth
Word of mouth is the best work there is, until it goes quiet and there's nothing you can switch on to fill the gap.
When someone in your area searches for your job and your town, the business that shows up is the one that gets the call. That's what these sites are for.
The honest guide
What a website for tradesmen actually needs to win enquiries
A good trade website isn't judged on how it looks in a design meeting. It's judged on whether a homeowner who needs the job doing finds you, trusts you and picks up the phone. That comes down to a handful of things.
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Pages that match real searches
People don't search for your business name. They search for the job and the place: “garage conversion Reigate”, “roofer Worthing”. If there's no page on your site that clearly answers that search, Google has nothing to show.
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A number that's easy to tap
Many of these searches happen on a phone, often on the spot. Your number should be one tap away on every page, not buried in a footer.
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A short enquiry form
Name, number, what the job is, where it is. Every extra field is another reason for someone who was ready to ask to give up.
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Proof of your own work
Photos of real jobs you've done say far more than stock photos. And only show accreditations and reviews you genuinely have.
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Clear areas covered
Say plainly which towns and villages you work in, so the right customers know you'll come to them and the wrong ones don't waste your time.
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Fast on a phone
A slow page loses the enquiry before it's even loaded. Simple, lightweight pages load quickly on a patchy signal.
Why ranked-first beats a pretty brochure site
Plenty of web design for tradesmen starts with the look and hopes the rankings follow. We start the other way round: find the searches people in your towns are making, then build pages that answer them. A lovely site nobody finds doesn't ring your phone.
The typical brochure site
- One site, a handful of pages, trying to rank everywhere at once
- Built around your business, not around what customers search for
- Looks good when you show it to someone, but rarely shows up when a stranger searches
- No way of knowing which enquiries it actually brought in
A ranked-first local site
- One small site per town, named after the job and the town where the domain is free
- A page for your main service, your supporting services and each nearby village
- Its own tracked number, so calls are counted rather than guessed
- A monthly report showing where each site ranks and how many calls came through
Weighing up the options? Read our honest comparison of website builders and web designers for tradesmen.
How it works
Three steps. The first one's free.
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1
Apply for a free area check
Tell us your trade, what a typical job is worth, and the towns you want. It's a short form.
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2
We research your trade and towns
We look at what people in your towns actually search for, which domains are free, and whether your town is already taken. Then we send you the results on WhatsApp, including the price if it fits.
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3
If it fits, we build and run it
One site per town, a tracked number that rings your phone, enquiries to your inbox, and a monthly report on rankings and calls. We go through the terms with you before anything starts.
A set of small sites that each do one job well.
One site per town
Named after the job and the town, like “[job][town].com”, where that domain is available.
A page for every village
Your main service, your supporting services, and a page for each nearby village. The sites live today run from 38 to 58 pages each.
Its own tracked phone number
Every site has its own number. Calls forward straight to your phone and you answer as normal.
Enquiries to your inbox
Each site has an enquiry form that emails the details straight to you.
Hosting handled
We host the sites and keep them running. Nothing for you to manage.
A monthly report
Where each site ranks on Google and how many calls came through, so you can see what's working.
Your town is yours
We only build for one business per trade in each town. If another firm in your trade already has your town with us, it isn't available. That's our policy, not a sales line.
Who it's for
Honestly, it's not for everyone.
Good fit
- You do higher-value jobs: garden rooms, garage conversions, extensions, driveways, roofing, kitchens, landscaping and similar
- You cover a handful of towns and want more work from them
- You can take on more jobs if the phone rings
- You want calls coming to you, not a lead shared with other firms
Not a fit
- Most of your work is small call-outs or low-value jobs
- You're fully booked and can't take more on
- You want a guaranteed number of calls. Nobody can honestly promise that
- Someone in your trade already has your town with us
We do local research on your trade and your towns first.
This isn't a sales call dressed up. Plenty of trades and towns won't qualify, and we'd rather tell you that up front than build something that doesn't work. Here's what we look at:
What a job is worth
This suits jobs worth thousands, where a single extra job makes a real difference. Small call-outs usually don't justify it.
Whether people search for it
We check whether people in your towns actually type “[your job] [your town]” into Google. No searches, no point.
Whether the domains are free
The exact-match web address for your job and town needs to be available to register.
Whether the town is taken
If someone in your trade already has that town with us, it's not available. One business per trade, per town.
You get the results on WhatsApp either way. If your area fits, we'll include what it would look like and the price. If it doesn't, we'll say so.
Check if my area qualifies ↗
What's live right now
10 sites live. 2 trades.
These are our own sites, live now for garden rooms and garage conversions. Names, web addresses and phone numbers are blurred.
Where some of them ranked on Google
- #1“garden rooms curdridge”25 Sep 2026 · searched from the Southampton area · site went live Thu 24 Sep 2026
- #4“garden rooms old alresford”25 Sep 2026 · searched from the Winchester area
- #5“garden rooms new alresford”25 Sep 2026 · searched from the Winchester area
Checked on 25 Sep 2026. These are results for our own sites, not a promise for yours. Rankings move up and down, and every trade and town is different.
Don't want to wait?
See ranked websites for sale ↗
Buy a site that already ranks.
We also sell and lease some of our own local sites that are already live and ranking. Each one goes to one buyer. See what's available, where each one ranks, and the price.
Questions
The straight answers.
How much does a website for tradesmen cost with you?
It depends on how many towns you want. We don't quote until we know your trade and towns fit. The price comes with your area results on WhatsApp.
Will my sites rank on Google?
We can't guarantee it, and you should be wary of anyone who does. Rankings vary by trade and town and move over time. What we can do is only build where the research says there's a real chance, and show you exactly where you rank every month.
How many calls will I get?
We won't guess. It depends on your trade, your towns and how the sites rank. Every call is tracked, so each month you'll see the real number rather than an estimate.
How is this different from normal web design for tradesmen?
Most trade web design gives you one site with a few pages about your business. We build separate small sites, one per town, each built around the searches people in that town actually make for your job, with its own tracked number.
Do I need to have a website already?
No. These are separate small sites, one per town. If you already have a website, they sit alongside it.
Is there a contract?
We'll go through the terms with you before anything starts. Nothing is agreed until you've seen them.
Who owns the sites and domains?
There are a few ways to do it, and we'll go through the options with you before anything starts.
How do the calls reach me?
Each site has its own tracked number that forwards to your phone. You answer like any other call. Enquiry forms email you directly.
Why do you want my WhatsApp number?
That's where we send your area results. It's quicker for most trades than email, and you can reply there with any questions.
Check if your area qualifies.
Tell us about your trade and your towns. We'll research them and send the results to your WhatsApp. No obligation.
Start my free area check ↗The short form opens on our Local Sites page. Built by Dean Keating, Horndean, Hampshire.