The tall ginger bloke in my videos doesn't exist. I built him on a laptop. He now presents 25 town websites, which were also built by AI, and he posts every single day without being asked.
This is how it works, why I did it, and the times it's gone wrong.
The numbers so far
Site and page counts as of 1 October 2026. Impressions are 27 June to 26 September, across the 13 towns where I have Search Console data. The 221 is waterlooville.co only, 28 days to 23 September.
What I've actually built
Each site is a guide to one town. Waterlooville, Emsworth, Gosport, and 22 more.
Every site has three things:
- A page for every local business. The café, the barber, the plumber.
- "Best of" guides. Best chippy, best Sunday roast, best gym. They're ranked on real Google ratings and review counts.
- Useful local pages. The one about the tip's opening times gets more visitors than anything else. Nobody said local search was glamorous.
Local businesses can advertise on their town's site from £5 a month.
Meet Red
Red is the presenter. He's very tall, he has a huge head of ginger curls and a moustache, and he isn't real.
I made him with AI image and video tools. Everything starts from one reference sheet, which is why he looks the same in every video.
Why him? Because local content is easy to scroll past. A lanky ginger man being mobbed by seagulls while he counts down the town's best chippies is harder to ignore.
Red is AI, and we say so in the posts and on his profiles. The businesses, the ratings and the prices he talks about are real.
The team behind him
People assume I use one clever AI tool. I don't. I have a team of AI agents, and each one has a single job, the way staff would.
Research
Collects each town's businesses, ratings and opening hours from public sources.
Build
Writes the code for the sites and puts them live.
Writing
Writes the guides from the research. It isn't allowed to invent a fact, a price or a review.
Video
Scripts Red's videos, generates the footage, adds captions and cuts the edit.
Posting
Schedules the videos to each town's Facebook, Instagram and YouTube.
Tracking
Pulls the Google rankings every week so I can see what's working.
The scheduled jobs run on a cloud server and a couple of small computers that are always on. The work carries on while I'm doing something else.
What I still do
- Decide. What gets built and what it costs.
- Check. I look at work before it goes out.
- Record. Some of the voiceovers are me.
- Talk. I speak to the business owners, because people buy from people.
Why bother?
It's a business. A town guide that ranks on Google has visitors that local firms want to reach. They can put their name on the site from £5 a month, with bigger spots at £15 and £25.
It's also my best demonstration. I install AI agents for other businesses, to handle their admin, enquiries and marketing. Showing people a working example is more convincing than describing one.
The good bits
Speed
A new guide goes from idea to live in hours.
Cost
I pay for software and servers, not salaries.
Consistency
The posting happens every day, including the days I'm busy.
Scale
What works in one town can be repeated in the next.
Where it goes wrong
I'd rather be straight about this, because anyone who tells you AI doesn't make mistakes is selling something.
The caravan park chippy
An automatic guide ranked a caravan park as the best fish and chip shop. We now read every top five before it's published.
The pizza shop that had closed
A guide recommended a place that had shut. Guides are now rebuilt from fresh data and show the date they were updated.
The wrong town's page
One town's post landed on another town's Facebook page. We're moving each town onto its own posting setup so it can't happen again.
An AI team needs a manager. Every one of those fixes came from a person noticing a problem.
That job is mine.
Could this work in your business?
You probably don't need a ginger presenter.
But most businesses have jobs that are repetitive, done on a computer and follow rules. Answering enquiries. Quoting. Chasing invoices. Posting on social media. Writing reports. Those are the jobs an AI team can take on.
If you'd like to know which of yours are worth handing over, book a call below and I'll tell you honestly. Tell me Red sent you.