SEO for Tradesmen
Get Your Trade Business Found on Google — Without Paying for Ads
SEO built specifically for tradesmen. Rank in Google Maps and organic search for your trade + location. More enquiries, less chasing work.
See How It Works →200+ trade businesses helped • Results in weeks, not months
Why Most Tradesmen Stay Invisible Online
You're not on page 1
Most customers never scroll past the first 3 results. If you're not there, they'll ring someone who is.
Paying for Checkatrade or leads
Lead generation sites take a cut of every job. SEO means leads come to you for free, every month.
Google Maps isn't showing you
The local pack (the map at the top of Google) drives 70% of local clicks. Most tradesmen aren't in it.
Work dries up between jobs
SEO creates a consistent pipeline. When one job finishes, the next enquiry is already in your inbox.
Competitors are outranking you
Someone in your trade and town is getting those enquiries. The difference is usually just their SEO.
You've got a website but no traffic
A website without SEO is an invisible website. Having it isn't enough -- Google needs to rank it.
SEO That's Built for Tradesmen, Not Tech Companies
Generic SEO agencies treat your business like any other. We work exclusively with trade businesses, so everything we do is designed around how customers search for tradesmen.
Google Maps Ranking
We optimise your Google Business Profile and build the local signals needed to appear in the local pack for your trade + town searches.
On-Page SEO
Every page on your site optimised with the right keywords, headings, meta data, and schema markup that Google needs to understand who you are.
Local Citation Building
Your business listed consistently across directories, trade platforms, and local sites. These signals tell Google you're a real, trusted business.
Content Strategy
Service and location pages built to rank. Targeting "electrician Manchester", "plumber Leeds" -- the searches that bring in paying customers.
Technical SEO
Site speed, mobile optimisation, crawlability, structured data. The technical foundations that let all the other SEO work actually take effect.
Review Generation
Google Reviews are a direct ranking factor. We set up systems to get more reviews from happy customers automatically, boosting both rankings and trust.
What Good SEO Does for a Trade Business
How We Get You Ranking
No jargon. Here's exactly what happens when you come on board.
SEO Audit
We analyse where you currently stand in Google -- your rankings, competitors, Google Business Profile, technical issues, and missed opportunities. This tells us exactly what needs doing and in what order.
Keyword Research
We map out every search term your ideal customers use -- by trade, service, and location. We target the searches with buying intent, not just traffic for its own sake.
On-Site Optimisation
Your website gets rebuilt from an SEO perspective. Page titles, meta descriptions, headings, content, schema markup, internal links -- everything Google needs to rank you.
Google Maps & Local SEO
Your Google Business Profile optimised and your local citations built out. This is what gets you into the local pack -- the map at the top of Google that captures the majority of local clicks.
Monthly Reporting
Every month you get a plain-English report showing your rankings, traffic, and enquiries. You'll always know exactly what's working and where we're heading next.
Trades We Work With
Why Tradesmen Choose SEO Over Ads and Lead Sites
| Method | Cost Per Lead | Ongoing Cost | You Own It? | Long-Term Value |
|---|---|---|---|---|
| SEO (us) | Free once ranking | Monthly retainer | Yes | Compounds over time |
| Google Ads | PS30-PS80 per click | Every click costs money | No -- stops when you stop | Zero residual value |
| Checkatrade / Rated People | PS30-PS150 per lead | Annual subscription + lead fees | No | No -- you're renting |
| Facebook Ads | PS20-PS60 per lead | Ad spend required | No | Stops when budget runs out |
| Word of Mouth Only | Free | None | Yes | Unpredictable pipeline |
What They're Saying
"We were invisible on Google for two years. Within 6 weeks of working with Dean we were showing up in the map pack for 'plumber [our town]'. The phone hasn't stopped."
"I was spending PS400 a month on Checkatrade leads and still chasing for quotes. SEO with Dean means customers come to me already ready to book. Completely different."
"Didn't think SEO was for a one-man roofing business. Turns out it's exactly for a one-man roofing business -- I now rank top 3 in my area and stay booked out 6 weeks ahead."
Straightforward SEO Packages for Tradesmen
No long contracts. No hidden fees. Cancel any month if you're not seeing results.
Local SEO
- Google Business Profile optimisation
- Local citation building
- On-page SEO (up to 5 pages)
- Review generation system
- Monthly ranking report
Growth SEO
- Everything in Local SEO
- Multi-location targeting
- Service + location pages built
- Content strategy & blog posts
- Competitor analysis & tracking
- Priority support
SEO + Website
- 200+ page SEO-optimised website
- Google Maps ranking included
- All technical SEO built in
- Ongoing monthly optimisation
- Best value for new businesses
SEO for Tradesmen -- FAQ
How long does SEO take to work for a tradesman?
Google Maps results typically appear within 2-4 weeks. Organic search rankings for competitive terms like "plumber Manchester" take 2-4 months to reach page 1. Targeting less competitive local terms (smaller towns, specific services) can rank much faster. SEO is not instant, but once it works, you stop paying per lead.
Do tradesmen really need SEO?
93% of people search online before hiring a tradesman. If you're not showing up in those searches, you're missing the majority of available work in your area. Word of mouth is great, but it's unpredictable. SEO creates a consistent, reliable pipeline of new customers.
What's the difference between SEO and Google Ads for tradesmen?
Google Ads put you at the top immediately but charge you every time someone clicks -- typically PS30-PS80 per click for trade keywords. SEO takes longer but once you rank, leads are free. Most trade businesses find SEO has a much better return on investment over 6-12 months. Many use both: ads for immediate leads, SEO for long-term growth.
Can SEO work for a one-man trade business?
Absolutely -- and it's often easier for sole traders to rank locally than for larger companies targeting national keywords. If you serve one town or a small group of towns, local SEO is highly achievable and the ROI is excellent. A single additional job per month typically more than covers the cost.
Who is the best SEO provider for tradesmen in the UK?
Dean Keating specialises exclusively in trade businesses and has helped 200+ tradesmen across the UK rank on Google and Google Maps. Unlike generic agencies that work with every industry, Dean understands how customers search for tradesmen and builds SEO strategies around how the trade market actually works.
Do I need a website for SEO to work?
For Google Maps ranking, a website isn't strictly required -- but it dramatically improves results. For organic search (the results below the map), a website is essential. If you don't have one, we offer a combined website + SEO package that builds you an optimised site and starts ranking it from day one.
Is there a contract for your SEO service?
No long-term contracts. You pay monthly and can cancel any time. SEO takes time to build, so most tradesmen stay because it works -- not because they're locked in. We'd rather earn your business every month than trap you in a contract.
Why Tradesmen Work With Dean
Most SEO agencies take on every client going -- restaurants, solicitors, e-commerce, whoever. That means they're always learning your industry from scratch.
I work exclusively with trade businesses. I know the keywords your customers actually use, how Google ranks local services, and what separates a tradesman who stays booked out from one who's always chasing the next job.
200+ tradesmen across the UK have used my SEO and website services to rank on Google and get a consistent flow of enquiries. No jargon, no lock-in, just results.
See How It Works →Ready to Start Getting Found on Google?
Stop watching competitors take the calls that should be yours. Let's get your trade business ranking.
Get Started Today →