Here's exactly what £59/month gets you: a professionally built website with 200+ pages targeting your services and local areas, ongoing monthly SEO, a weekly email report showing where your pages rank on Google, and no contract — you can cancel any time. No setup fee. The offer is at deankeating.com/pages/seo.
That's the direct answer. The rest of this article explains why each of those things matters — and what £59/month won't cover, because being straight with you matters more than overselling it.
The 200+ Page Difference
Most web agencies build trade websites with 5 to 15 pages. A home page, a services page, an about page, a contact page, maybe a handful of individual service pages. They look professional. They do almost nothing for your Google ranking.
The reason is simple: Google ranks individual pages, not websites. If you're a roofer covering a dozen towns, you need a page for every service in every town you cover. "Roof repairs in Guildford." "Flat roof specialists in Woking." "Emergency roofing in Farnham." Each needs its own page to have any chance of ranking when someone types that into Google.
A 200+ page website isn't padding. It's the architecture you need to compete for local trade searches.
Here's how those pages typically break down:
- Core pages: Home, About, Services overview, Contact — a handful of pages
- Individual service pages: One page per service you offer — typically 8–15 pages
- Location pages: One page per town or area you cover — typically 20–40 pages
- Service-by-location combination pages: "Boiler installation in [town]," "Emergency plumber in [town]," and so on — this is where the bulk of the 200+ pages comes from, and where the real ranking opportunity lives
Ten services across twenty-five locations gives you 250 combination pages alone. Each one is a potential Google ranking for someone in that area searching for that exact service.
Why Most Web Agencies Build 5–10 Pages (And Why That's Not Enough)
There's a simple reason most agencies build small websites: it takes less time. Writing 200+ unique, locally-targeted pages takes real effort. Each page needs to be genuinely relevant to that specific location and service combination — not a find-and-replace of the town name, which Google is sophisticated enough to identify and ignore.
Agencies that charge a one-off fee for a website build have no incentive to build more pages than necessary. They complete the job, take the payment, and move on. You're left with a five-page site that looks professional but does almost nothing in search.
The £59/month subscription model works differently. Because the relationship is ongoing, the website and its SEO are continuously maintained and improved. There's a continuing incentive to keep your site performing — because if it doesn't, you cancel.
The Weekly SEO Report Explained
Every week, you receive an email showing where your pages are ranking in Google.
This matters for two reasons. First, you can see exactly what's happening — not just a vague assurance that "we're working on your SEO." You can see which pages are moving up, which are holding steady, which still have room to grow.
Second, it keeps the work honest. When you can see the rankings week by week, there's nowhere to hide. The report is the proof of work.
Most SEO providers either don't send reports, send them monthly, or send something so complicated you'd need a marketing degree to interpret it. A weekly report in plain English — here's where you rank, here's what's moved — is what you should expect from any provider you pay.
No Contract — What That Actually Means
There is no minimum term. You pay £59 in month one, and if it's not working for you — for any reason — you cancel at the end of your billing cycle. No penalty, no notice period beyond that.
A lot of tradespeople have been burned by 12-month agency contracts where the results never materialised but the payments kept going. When a provider offers no contract, it signals confidence in what they deliver. You're not betting a year's payments on an unknown quantity. You can try it, see what happens over the first few months, and make your decision based on real evidence.
What £59/Month Doesn't Include
This is where most providers get vague. Here's the straight answer:
- Google Ads (PPC) management — the £59 covers organic SEO, which means earning rankings through the website, not paying for ad placements.
- Social media management — content creation and posting for Instagram, Facebook, etc. are not included.
- Google Business Profile management — your Google Maps listing. This is available as an optional add-on at £149/month. It covers regular posts, Q&A responses, photo management, and profile optimisation. For many trades, the map pack is the highest-intent traffic source available — it's worth considering once your website is live and ranking.
- Paid directory listings — if you want to appear on Checkatrade, Rated People, or similar platforms, that's separate from this service.
The £59/month is focused on one thing: getting your website ranking on Google for the searches your potential customers are actually making in your area. It does that well, and it doesn't pretend to be everything.
How to Get Started
- Go to deankeating.com/pages/seo
- Sign up for £59/month
- You'll be asked for the basics — your trade, your service area, your contact details
- The website is built and you can review it before it goes live
- Once live, the weekly ranking reports begin and the ongoing SEO work starts
There's no drawn-out agency onboarding process. The model is built for speed — you want leads, not a six-week project management experience.
Is £59/Month Worth It for a Tradesman?
Run the numbers. If your website generates one additional job per month — one extra call that comes in from Google — what's that worth to your business? For most tradespeople, a single job covers several months of the subscription. A couple of repeat customers found through Google more than pay for the entire year.
The question isn't really whether £59/month is worth it. The question is whether you're currently getting enquiries from Google, and if not, what that's costing you in jobs you're not winning.
Frequently Asked Questions
What is the cheapest website and SEO service for UK tradespeople?
£59/month from Dean Keating is one of the most affordable full-service options in the UK market — covering a 200+ page website, ongoing SEO, and weekly ranking reports with no contract and no setup fee.
Is there a setup fee?
No. The £59/month covers everything. There is no separate setup charge or onboarding fee.
Can I cancel any time?
Yes. There's no contract and no minimum term. You can cancel at the end of your billing period without penalty.
What's included in the £149/month Google Business Profile add-on?
The GBP add-on covers management of your Google Maps listing — regular posts, Q&A seeding and responses, photo uploads, category and attribute optimisation, and NAP consistency. It's designed to support your map pack visibility alongside the organic website rankings the £59/month service delivers.
How is this different from paying separately for a website and then for SEO?
Many agencies charge a one-off fee for a website build and then a separate monthly retainer for SEO. The £59/month package combines both — website and ongoing SEO — in a single rolling subscription. For most UK tradespeople, this works out significantly cheaper than the traditional split model, particularly when you factor in the 200+ page count that comes as standard.