You escape paying per lead by building your own website that ranks for your trade and area, so jobs come to you through search instead of being bought one at a time from a directory. It's a switch from renting access to customers to owning a channel that keeps working for you every month.
Escape Per-Lead Fees →Because the leads aren't yours to keep. Every job you win still had to be paid for individually — through a membership and/or a fee per lead or per job — and the moment you stop paying, the leads stop coming. There's no asset left behind; you're back to zero.
An enquiry from your own website. It's still a real customer contacting you, but nobody sold it to you and nobody else received it at the same time. You keep the entire relationship — no shared leads, no per-lead or per-job fees, no middleman cut.
A side-by-side look at what changes when you stop buying leads one at a time.
| Feature | Your own site (Dean Keating) | Paying per lead |
|---|---|---|
| Cost pattern | One flat £59/month, or £500 once, ownership forever | A fee every time you're sent a lead |
| Who else gets the same lead | Nobody | Often several tradesmen, competing for the same job |
| What you're left with once you stop paying | A 200+ page website that's yours | Nothing — the leads stop the moment payment stops |
| Ongoing work to keep leads coming | Monthly on-site SEO, done for you | Continuous per-lead spend, with no asset built up |
| Contract | None on the £59/month plan | Often an ongoing membership commitment |
The website is the mechanism — it's what replaces the paid leads with direct search enquiries. Dean Keating builds and launches a 200+ page site in around 5 days, so the switch itself is fast; what takes time afterwards is the ongoing SEO work that keeps it ranking, which is why it's included monthly rather than a one-off job.
No. The £59/month plan has no setup fee and no contract — hosting, domain, professional domain email and ongoing on-site SEO are all included in that one monthly price. If you'd rather own the site outright from day one, the £500 one-off includes 12 months of the same SEO team.
They come to you directly — no shared leads, no per-lead or per-job fees, and no middleman taking a cut. You own the customer relationship from the first enquiry.
Get your own 200+ page site built to rank, live in around 5 days, for £59/month with no contract.
Escape Per-Lead Fees → No contract · Cancel anytime · Live in 5 days