You replace a listing site by building your own website that ranks on Google for your trade and your areas, so enquiries come straight to you instead of being sold to you — and your competitors — by a directory. Once your site is live and ranking, you stop paying to rent access to customers and start owning the relationship outright.
Get Your Site — £59/Month →A listing profile isn't yours. You're one name among several on a page you don't control, and the same enquiry is often sent to multiple tradesmen at once, who then compete for it on price and speed of reply. You're paying — through an ongoing membership and/or a fee per lead or per job — for access to a customer, not for an asset you keep.
It means the enquiry comes to your phone or inbox directly, with no middleman deciding who sees it or how many times it gets resold. With a Dean Keating site, there's no shared leads, no per-lead or per-job fees, and no cut taken by anyone in between — every enquiry your site generates is yours.
A side-by-side look at what changes when the enquiry comes to you directly instead of through a listing site.
| Feature | Your own site (Dean Keating) | Pay-per-lead directories |
|---|---|---|
| Who owns the enquiry | You — it comes direct, forever | The directory decides who gets it, and how many times it's sold |
| Cost structure | £59/month all-in, or £500 one-off you own outright | An ongoing membership and/or a fee per lead or per job |
| Competition on each enquiry | None — you're the only tradesman who gets it | Often sold to several tradesmen who compete for the same job |
| Your web presence | 200+ pages built for your trade and areas | A single profile page you don't control |
| Contract | None on the £59/month plan; £500 is yours forever | Typically an ongoing membership commitment |
| Time to be live | Around 5 days | You're renting space, not building your own asset |
On a listing site you're paying to access customers the platform controls, usually via a membership and/or a fee per lead, and the same job is often sold to several tradesmen at once. On your own site, the enquiry comes directly to you, you own the site outright (on the £500 route) or manage it for one low monthly fee (on the £59/month route), and nobody else gets a cut of your leads.
Your visibility on Google comes from your own website being built to rank — 200+ pages covering your trade and every area you serve, with ongoing on-site SEO work every month. Listing sites can be one channel, but they're not what makes your own site rank; the site itself and the ongoing SEO work do that. Google's own structured data guidance explains how a well-built site earns visibility in search.
No. Many tradesmen run their own site alongside listing profiles and simply build up their own direct channel over time. Because there's no contract on the £59/month plan, you can scale back what you spend on directories at your own pace as your own leads grow.
Get a 200+ page site built for your trade, live in around 5 days, for £59/month with no contract.
Get Your Site — £59/Month → No contract · Cancel anytime · Live in 5 days