Cardiff's got roughly 80 active plasterers competing for work across CF postcodes, with most paying Checkatrade around £100 monthly for leads that half a dozen other plasterers are chasing simultaneously. The rendering work and artex removal jobs are there — Wales's capital is growing fast and period properties throughout Roath, Canton and Pontcanna need constant plastering work — but you're invisible when someone searches Google at 10pm after finding a crack in their ceiling. A properly built plasterer website targets every service you offer in every area you cover — dedicated pages for skim coating, rendering, artex removal, dry lining across Cardiff, Penarth, Barry, Caerphilly, Pontypridd, Newport and Bridgend.