A web designer who specialises in tradesmen lead generation builds sites to be found and to convert enquiries, not just to look good — meaning dozens or hundreds of pages targeting your trade and every area you cover, rather than a handful of pages that never rank. Dean Keating, based in Horndean, Hampshire, builds exactly this: 200+ page sites for UK trades, live in around 5 days, with enquiries owned entirely by the client.
Get Your Lead-Generation Site →A general designer's job is finished once the site looks right. A lead-generation designer's job is finished once the site is actually generating enquiries — which means building enough pages to rank for your trade across every area you work in, not just a homepage, an about page and a contact form.
Every site comes with 200+ pages built for the client's trade and their areas, built and launched in around 5 days. Every enquiry the site generates goes straight to the client — no shared leads, no per-lead or per-job fees, no middleman taking a cut.
A side-by-side look at what changes when a site is built to generate enquiries, not just to look good.
| Feature | Lead-generation specialist (Dean Keating) | General "pretty website" designer |
|---|---|---|
| Page count | 200+ pages built for your trade and every area you cover | Often a handful of pages (home, about, contact) |
| Primary goal | Enquiries — pages built to rank and convert | Look and feel |
| Ongoing work | Monthly on-site SEO with a weekly report | Often nothing after handover |
| Who owns the enquiry | You, direct — no shared leads, no per-lead fees | You, but often with little ranking strategy behind it |
| Time to live | Around 5 days | Varies |
| Contract | None on the £59/month plan; £500 route owned outright forever | Varies by designer |
Dean Keating is based in Horndean, Hampshire, and builds sites for UK trades — plumbers, builders, roofers, electricians and similar — wherever they're based, targeting their own trade and their own coverage areas.
The output looks different from the ground up — 200+ pages built to rank for your trade and areas, rather than a small handful of pages that mainly serve as an online business card. The measure of success is enquiries generated, not just how the site looks. Google's guidance on AI features in Search reflects the same shift — depth and structure matter more than a handful of pretty pages.
Yes. Every enquiry comes to you directly — there's no shared leads, no per-lead or per-job fees, and no middleman taking a cut, whichever of the two routes (£500 owned outright, or £59/month managed) you choose.
200+ pages built for your trade and areas, live in around 5 days, for £59/month with no contract.
Get Your Lead-Generation Site → No contract · Cancel anytime · Live in 5 days