Your business keeps moving. Your website should too.
A website can explain what you do, but publishing it is only the beginning. Search behaviour changes. Competitors improve. Useful pages can sit just outside the results your customers see.
This service connects the website to a recurring process: collect real search data, choose the most useful improvements, make them, verify them and report what changed.
Google performance and AI visibility are reviewed as separate signals. A mention in an AI answer is not the same as a Google ranking or a customer enquiry.
The monthly cycle
Data becomes action. Then we check the work.
Build the foundationUnderstand your services, area and customers. Create the website and connect tracking.
Read the signalsReview Search Console, ranking movements and recorded AI visibility tests.
Improve and verifySelect up to five priority improvements each month. Check the changes on the live website.
Report and repeatUpdate your tracking, explain the work in plain English and record the next priorities.
AI agents support the analysis and optimisation workflow, with human oversight. You provide accurate business information and approve the business facts used on your website.
Your twelve-month service
One connected system. A clearly defined scope.
01 / Installation
Business, website and search-opportunity review
A new website or agreed rebuild
Core service, location and relevant service-location pages
Mobile design and enquiry routes
Page metadata, sitemap and appropriate structured data
Search Console, analytics and initial visibility benchmarks
Tracking sheet or dashboard
Onboarding and launch calls
02 / Monthly management
Search data and ranking review
Technical checks and opportunity selection
Up to five priority improvements per month
Verification on the live website
Updated ranking tracking
AI visibility testing at an agreed frequency
Plain-English report and next priorities
Hosting for the first twelve months
03 / Defined support
Email support with a two-working-day response target
One reasonable factual amendment per month
One booked strategic review call per quarter
Additional work quoted separately
Unused amendments do not roll over. Support does not include unlimited calls, WhatsApp access, design revisions or general IT support.
A recorded example
The Corby Boilers case study.
The existing case study records Google organic positions and AI-platform mentions from specific tests. It shows the kind of evidence we track, rather than promising the same result for every business.
Historical manual UK snapshot, excluding ads and the map pack. The existing case-study record also includes named and linked mentions in tested ChatGPT, Gemini, Perplexity and Google AI Mode answers. Results vary by prompt, location, device and time; these are not live rankings or a guarantee of repeatability.
A considered investment
Is this right for your business?
The £2,500 system is for established UK trade and local-service businesses that want a structured approach to longer-term search visibility.
You have real services, customers and completed work.
You can supply accurate information and genuine business evidence.
You have capacity to respond to and fulfil enquiries.
You understand that search growth takes time.
It is unlikely to suit you if…
You need guaranteed rankings, immediate leads or promised revenue.
Your business or target market is still speculative.
You are looking only for the cheapest website.
You need unlimited development or access to Dean.
The £2,500 investment is outside your budget.
Applications help us understand the fit before either side commits.
The person behind the system
Hi, I’m Dean.
I build websites and use AI agents across my own business workflows. This service brings the website, search data, tracking and recurring optimisation into one managed process.
The aim is to give you a clear view of what is being worked on, why it matters and what the recorded results show.
Your system is configured around your business, services and coverage area.
After the first year.
Before the initial period ends, we review your next step. Handover and ownership arrangements are documented in your agreed scope before payment.
£97/month · System Care
Hosting, agreed domain administration, backups, uptime monitoring, security and dependency maintenance, and basic technical support. No active monthly SEO cycle or new content as standard.
£297/month · Managed Growth
System Care plus monthly analysis and optimisation, content and technical improvements, visibility tracking, reporting and a quarterly review call.
Continuation is agreed separately. The initial service period is twelve months.
A few things to know.
Are rankings or AI mentions guaranteed?
No. Search rankings, AI mentions, traffic, leads and revenue are not guaranteed. We commit to the agreed work and reporting.
How long does it take?
Search growth takes time and varies by business and competition. Your onboarding and launch schedule is agreed after reviewing the scope and the information available.
Does this include advertising or Google Business Profile management?
No. Advertising, ad spend, Google Business Profile management, social media, paid links and paid citations are excluded unless separately agreed. Photography, video production, ecommerce, bespoke CRM tools and complex development are also outside this scope.
Can you work with my existing website?
We review it first and agree whether a rebuild or a new website is appropriate before work begins.
What do I need to provide?
Accurate business details, services and coverage areas, genuine photographs or other evidence where available, and access to the agreed website and tracking accounts. We agree your responsibilities and review points during onboarding.
What happens in the first month?
Discovery, website and search review, architecture, tracking and initial benchmarks form the installation phase. The precise sequence and launch date depend on the agreed scope and supplied information.
Who owns the website?
Ownership, account access and the handover option are set out in the written scope before payment, so you can review them before committing.
Do I need AI software?
We confirm any account access and software requirements during scoping. Hosting is included for twelve months; any additional software costs must be identified and agreed before payment.
Can I request changes?
One reasonable factual website amendment per month is included, with no rollover. Additional development, design changes or work outside scope is quoted separately.
What if we are not a suitable fit?
We will tell you after reviewing your application. Applying does not take a payment or create a service commitment.
Your next step
Tell me about your business.
Apply for the £2,500 Google + AI Visibility System. After submitting, choose a time in Dean’s Calendly calendar. We review your application before the call.
Your call is booked only after you choose a time and complete the Calendly booking. No payment is taken here.
Build the foundation. Keep improving it.
£2,500 · Installation and twelve months of management.