30+
Town Pages
124
Business Listings
12
Page 1 Rankings
Auto
Lead Capture
The Brief
Create a local directory for bouncy castle hire across Hampshire. The goal: own the search results for "bouncy castle hire [town]" across every Hampshire location and generate leads for listed businesses.
The Approach
We built a comprehensive local directory with dedicated pages for each town:
- 30+ individual town pages (Portsmouth, Southampton, Winchester, Fareham, etc.)
- 124 bouncy castle hire company listings
- Automated lead capture forms on every page
- Local schema markup for each location
- Mobile-first design for parents booking on phones
Key Result
Ranking #1 for "birthday party ideas for toddlers" and #2 for "birthday party hire for kids" — high-intent keywords that convert to bookings.
What Made It Work
- Hyper-local focus — one county, done properly
- Town-specific content, not just templated pages
- Business listings add unique content to each page
- Lead capture built into the user journey
- Fast loading, mobile-optimised design
The Business Model
This site demonstrates a repeatable local directory model:
- Rank for "[service] + [town]" keywords across a region
- Capture leads from people searching for local services
- Connect leads with listed businesses
- Monetise through featured listings or lead fees
Current Status
The site is now listed for sale on Flippa as a turnkey passive income asset. Perfect for someone in the events industry or an investor wanting a hands-off local SEO property.