🚀 Case Study

3,361 Pages Built in 48 Hours

How I transformed a taxi company website into a programmatic SEO powerhouse covering 187 locations across 10 counties.

Client

365 Transfers

Industry

Airport Taxi & Transfers

Location

Stoke-on-Trent & Midlands

Build Time

48 Hours

The Challenge

365 Transfers is a premium taxi and airport transfer company based in Stoke-on-Trent, serving customers across the Midlands and beyond. They needed a website that would dominate local search for airport transfer queries — not just in their home city, but across their entire service area.

The problem? They wanted to rank for hundreds of different location + airport combinations. "Stafford to Birmingham Airport." "Derby to Manchester." "Nottingham to Heathrow." Each route needed its own optimised page — and they needed it fast.

The Solution: Programmatic SEO at Scale

I built a programmatic SEO system that automatically generates unique, optimised pages for every possible route combination. 187 locations × 9 airports × 2 directions = over 3,000 landing pages, each with:

Unique title tags and meta descriptions
Dynamic pricing based on distance
Custom content for each route
Internal linking to related routes
Proper schema markup for local SEO

The entire system was built and deployed in just 48 hours. Within days, Google had indexed the site and pages were already appearing in search results for competitive airport transfer keywords.

The Timeline

Day 1: Data Architecture

Built the location database with 187 towns, villages, and cities. Created pricing algorithms based on distance from each location to each airport.

Day 2: Page Generation

Deployed the programmatic system. 3,361 pages generated, built, and deployed to production. Sitemap submitted to Google Search Console.

Day 3: First Rankings

Brand name "365 Transfers" already ranking #2 on Google. Homepage showing 112 impressions. Route pages starting to appear in search.

Week 1: Indexing Accelerates

10 pages indexed and appearing in search. Area pages and route pages gaining impressions for competitive keywords.

What Made This Possible

🤖 Programmatic SEO

Custom-built system that generates thousands of unique pages from structured data. No copy-paste, no duplicate content — every page is genuinely useful.

📍 Hyperlocal Targeting

From major cities like Birmingham and Manchester to small villages like Betley and Oakamoor. Every location someone might search from is covered.

💰 Dynamic Pricing

Each route displays accurate pricing based on distance calculations. Prices automatically adjust based on the departure location.

🔗 Internal Linking

Every page links to related routes and nearby areas. Creates a powerful internal link network that spreads authority across the entire site.

⚡ Next.js & Vercel

Built on modern tech stack for blazing-fast page loads. Static generation means every page loads instantly — Google loves fast sites.

📊 GSC Integration

Direct Google Search Console integration for real-time ranking monitoring. Automated sitemap submission for fast indexing.