The Challenge
365 Transfers needed a website that would dominate local search for airport transfer queries across their entire service area — not just Stoke-on-Trent, but across 10 counties in the Midlands and beyond.
They wanted to rank for hundreds of location + airport combinations: "Stafford to Birmingham Airport", "Derby to Manchester", "Nottingham to Heathrow" — each requiring its own optimised landing page.
The Solution
I built a programmatic SEO system that automatically generates thousands of unique, optimised pages from structured data. Every page features unique content, dynamic pricing, and proper internal linking.
187 locations × 9 airports × 2 directions = 3,366 route combinations, plus 50 area landing pages, 9 airport pages, 12 service pages, and 5 fleet pages.
Total build and deployment time: 48 hours.