Website ROI: Is Your Website Making Money?

Your website is an investment. Is it paying off? Here's how to think about website ROI.

The Simple ROI Formula

ROI = (Revenue from website - Cost of website) / Cost of website × 100

If your website cost £2,000 and has generated £10,000 in revenue from leads, your ROI is 400%.

Tracking the Numbers

Website Costs

• Initial development cost
• Monthly hosting and maintenance
• Content creation and updates
• SEO services
• Your time spent on it

Website Revenue

• Leads generated from website contact forms
• Phone calls from website visitors
• WhatsApp messages from the site
• Direct e-commerce sales

What Good ROI Looks Like

For most businesses, a website should generate 3-10x its cost within 2 years. If you spent £3,000 on a website, you should see £9,000-30,000 in value.

That might sound ambitious, but consider: a single customer worth £1,000 means you only need 9 customers over 2 years. That's less than one per month.

Why Most Websites Have Negative ROI

• ✗ No organic traffic (invisible on Google)
• ✗ Poor conversion (visitors don't contact)
• ✗ No tracking in place
• ✗ No content strategy

Improving Your Website ROI

• ✓ More content = more traffic = more leads
• ✓ Better calls-to-action = higher conversion
• ✓ Local SEO = relevant traffic
• ✓ Proper tracking = informed decisions

The Long View

Unlike ads (where you pay for every click), SEO and content investment compounds over time. A page you create today can generate leads for years.

The real ROI calculation includes years of future value, not just immediate returns.