Stop Renting Leads. Start Owning Them.
Every month you pay Checkatrade, you're buying leads that go to 4 other tradesmen at the same time. There's a better way — and it costs less.
No contract. No tech knowledge needed. Cancel anytime.
Read This If You're a UK Tradesman Who…
- →Is paying Checkatrade, MyBuilder, or Rated People — and competing against 3–5 other tradesmen for the same job
- →Has tried Facebook ads before, wasted money, and walked away thinking it doesn't work
- →Is relying on word of mouth and referrals but wants a consistent pipeline you can actually predict
- →Knows you should be doing something online but doesn't have the time, knowledge, or patience to figure it out
- →Is sick of being at the mercy of a platform that can raise prices, cut your leads, or shut your account tomorrow
If two or more of those landed — keep reading. This was built for you.
The Problem With Lead-Gen Ads
Why Most Facebook Lead Ads Don't Work
If you've run Facebook ads before and the leads went nowhere, it wasn't bad luck. It's how typical lead-form ads are built. They're designed to be easy to fill in — and that's exactly the problem.
Low effort in = low commitment out.
So we built the opposite. A system that makes homeowners choose you before they ever pick up the phone. Here's exactly how it works.
The Front-End
The "Swarm Effect"
The front-end is what homeowners actually see. And there's one thing that never changes across every single ad: your face — or an AI avatar of you. The same trusted face, everywhere they scroll.
Then we go wide. We don't run two or three ads and hope. We launch 30–40 fresh ads every 48 hours — constantly telling Meta to test new angles, new hooks, new creative. It keeps you in front of your local homeowners again and again, until you're the name they already know.
The front-end gets you seen — over and over, by the right people. But getting seen isn't the clever bit. The back-end is where the leads actually come from.
The Back-End
The Conversion Strategy Nobody Else Does
This is the bit your competitors skip — and it's the whole reason this works. We don't just blast ads and wait. We track who's genuinely interested, then go back and convert them.
A visitor lands on your site
Your ad doesn't auto-fill a form mid-scroll. It sends them to your site, where they actually look at your work and decide for themselves.
The Meta Pixel records their behaviour
Every visit, every action, how long they stayed — quietly tracked. This is the data that turns a stranger into a warm lead.
We build warm retargeting audiences
From that behaviour we build audiences of people who've shown real intent — and put you back in front of them, specifically.
The result: leads contact you. Zero chasing.
Choose Your Path
Two Ways In. One System.
Tight on time? Go done-for-you. Tight on cash? Learn it yourself. Not sure? Message Dean and he'll tell you in one reply.
We handle everything. You just answer the phone when enquiries come in.
- ✓Full campaign build from scratch
- ✓2–4 fresh creatives every month
- ✓Targeting for your trade & area
- ✓Copywriting in your voice
- ✓Weekly optimisation
- ✓Retargeting campaigns
- ✓Monthly WhatsApp report
- ✓Direct access to Dean
- ✓Ads live within 48 hours
No contract. Cancel anytime. 3 spots left this month.
The exact system — screen-recorded, click by click. Watch it once, run ads forever.
- ✓6 screen-recorded video modules
- ✓Business Manager setup from scratch
- ✓My exact targeting combinations
- ✓Ad creative formats that convert
- ✓Budget strategy from £5/day
- ✓Retargeting walkthrough included
- ✓Lifetime access + all future updates
- ✓Instant access after payment
One-off. No subscription. Watch on any device.
Not sure which fits? WhatsApp Dean — one message, straight answer.
The Result
What You Actually Get From This
Front-end gets you seen by the right people, over and over. Back-end only goes after the ones already showing real interest. Put together, here's what lands in your business.
- ✓
Warm leads that actually respond
People who've already spent time on your site and chosen to reach out — not auto-fill ghosts who forgot they ever tapped a button.
- ✓
Lower cost per lead
The swarm of fresh creative makes Meta find the cheapest attention, and retargeting warm visitors is the cheapest lead there is.
- ✓
You become the go-to expert
Your face on every ad, across your whole area, again and again — until you're the name local homeowners already trust.
- ✓
No more chasing
Leads contact you. You stop dialling cold numbers and start answering a phone that rings on its own.
Only 3 spots left this month.
Side By Side
Renting Leads vs Owning Them
This is the only comparison that matters. Which column do you want your business in?
"Checkatrade gets you work. Facebook ads build you a business."
One is a tap you rent. The other is a tap you own.Results
What Happens When You Do It Right
From UK tradesman campaigns running this system.
"Honestly thought Facebook ads were a waste of money after I tried it myself. Dean's setup is completely different. Got 3 roofing jobs in the first two weeks. The ads pay for themselves."
"Was paying Checkatrade £180 a month and always fighting on price with other guys. Now the leads come to me and no one else is quoting. Complete game changer for my business."
"Told Dean I wasn't technical and didn't know anything about Facebook ads. Didn't matter — I gave him access and he handled everything. First lead came in within 48 hours."
"The guide is brilliant. Watched it over a weekend, set everything up Monday morning. Had my first enquiry by Tuesday afternoon. For £39 it's an absolute no-brainer."
What You Get
Everything in the Done-For-You Package
Here's exactly what you're getting — and what each piece is genuinely worth if you hired someone to do it separately.
- ✓
Full campaign build from scratch
Business Manager, Pixel, ad account, conversion events — set up correctly so Facebook's algorithm has everything it needs to find your customers.
Value: £500 (one-off setup agencies charge this alone) - ✓
2–4 new ad creatives every month
Fresh images and video ads written, designed, and uploaded every month. Creative fatigue is the #1 reason ads stop working — we prevent it.
Value: £300/mo - ✓
Audience targeting built for your trade & area
The exact demographic and interest combinations proven to reach homeowners in your coverage area — not just "people nearby."
Value: £200/mo - ✓
Ad copywriting that sounds like you
Every headline, body, and call-to-action written to sound like a real tradesman talking to a real homeowner. No agency speak.
Value: £150/mo - ✓
Weekly optimisation & budget management
Kill what's not working, scale what is. Your budget gets smarter every week it runs — your cost per lead falls over time.
Value: £200/mo - ✓
Retargeting campaigns (the cheapest leads there are)
Follow-up ads to people who've already seen you. This is where the best ROI in any ad account lives, and most tradesmen never do it.
Value: £150/mo - ✓
Monthly performance report via WhatsApp
Cost per lead, reach, results — in plain English, straight to your phone. No logins, no jargon, no fluff.
Value: £100/mo - ✓
Direct WhatsApp access to Dean
Not a support ticket. Not an offshore team. Dean directly — whenever you've got a question or want to change direction.
Value: Not replaceable
Only 3 spots left this month.
Promise
If You Don't Get Enquiries in 30 Days — We Keep Working. Free.
If we set up your ads, run them for a full month, and you haven't had a single enquiry — we don't take next month's payment. We keep working until the leads come in. We have to earn this every month. That's how it works.
*Requires minimum £5/day ad spend. Results depend on trade, area, and response time to leads.
We Cap Intake at 5 New DFY Clients Per Month
Every client gets Dean working directly on their account. That means we have to limit how many we take on. Right now there are 3 spots left for this month — once they're gone, the next available start is next month.
Introductory pricing ends at midnight. Reverts to £497/month after that.
Or and start today.
Common Questions
You've Got Questions. Here Are The Answers.
What's the difference between the guide and done-for-you? +
I tried Facebook ads before and wasted money. Why would this be different? +
How much do I need to spend on the actual ads? +
I'm not technical at all — can I still do this? +
What trades does this work for? +
How quickly will I get leads? +
Can I cancel the DFY subscription whenever I want? +
Do I need an existing website? +
Do I get an invoice for my accounts? +
Your Move
Stop Paying For Leads You Don't Own.
Every month you stay on Checkatrade is another month you're building their business instead of yours. Pick your option and start today.
We run everything. You take the calls.
No contract · Ads live in 48h · 3 spots left
One-off · Lifetime access
Start today · Watch on any device
Still on the fence? WhatsApp Dean — he'll tell you straight whether this is right for you.