Every month you pay Checkatrade, you're buying leads that go to 4 other tradesmen at the same time. There's a better way — and it costs less.
No contract. No tech knowledge needed. Cancel anytime.
If two or more of those landed — keep reading. This was built for you.
You're good at what you do. You work hard. But the phone isn't ringing as consistently as it should — and every month, you're paying platforms just to keep leads coming in.
Lead sites like Checkatrade don't want you to be independent. Their entire business model depends on you needing them. The more you rely on them, the more they can charge you. Every year the price goes up. Every year the competition gets worse.
And even while you're paying? You're still not getting exclusive leads. That homeowner who submitted an enquiry on Checkatrade got 4 other quotes in their inbox within 60 seconds of yours. You're not competing for business. You're competing against a timer.
You've felt this. Every time a homeowner ghosts you after you've sent a quote. Every time you get undercut by £50 by someone with lower standards. Every time you spend Friday evening chasing leads that have already gone cold. That's the system working exactly as designed. Not for you — for them.
There is a better way. And it puts you in complete control.
Most tradesmen think running their own ads is expensive. Let's look at what you're actually paying Checkatrade — and what you're really getting for it.
You're not paying Checkatrade for leads. You're paying them for the privilege of competing for leads. Facebook ads put your business in front of homeowners before they've even thought to search Checkatrade — and when they enquire, it's yours alone.
This is the only comparison that matters. Which column do you want your business in?
| Checkatrade / Lead Sites | Your Facebook Ads | |
|---|---|---|
| Who controls your lead flow? | ✗ They do Stop paying = stop leads | ✓ You do Pause, scale, grow anytime |
| Do you get exclusive leads? | ✗ Never 3–5 tradesmen, same enquiry | ✓ Always Your ad, your lead, full stop |
| What do you own if you leave? | Nothing Reviews, data, ranking — all theirs | ✓ Everything Pixel, audiences, creative assets |
| Can you target your ideal customer? | ✗ No Take whoever they send you | ✓ Precisely Homeowners, your area, your job types |
| Are the leads exclusive to you? | ✗ Never 3–5 tradesmen, same enquiry | ✓ Always Your ad, your lead, nobody else |
| Can you scale when you want more work? | ~ Maybe Only if they have demand in your area | ✓ Anytime Increase budget = increase leads |
| What happens when you cancel? | Zero Back to nothing, instantly | ✓ Keep everything Your Pixel keeps learning — forever |
"Checkatrade gets you work. Facebook ads build you a business."
One is a tap you rent. The other is a tap you own.
Most tradesmen who try Facebook ads fail because they try to figure it out while running a business. Wrong audience. Generic creative. No structure. £200 gone with nothing to show. We've removed every point of failure.
This system has been built specifically for UK tradesmen. Not ecommerce, not coaches — tradesmen. Every audience combination, every creative format, every piece of copy is designed around how homeowners hire trades.
Business Manager set up correctly, Pixel installed, ad account configured, conversion events firing. Most failed campaigns start here — we make sure the foundations are solid.
Not "everyone in 10 miles." The exact demographic layering — homeowner status, age brackets, income indicators, property type — that puts your ads in front of people who have a job and have the money to get it done.
We write the copy, direct the creative, and produce ads that don't look like ads. Before/after photos, job result walkthroughs, direct copy in language homeowners respond to. No stock images. No clichés.
Ads that stop performing get killed. Ads that work get scaled. We test new creatives, audiences, and angles constantly — and your cost per lead drops the longer the system runs.
Cost per lead, reach, enquiries generated. Straight to your phone in plain English. No dashboards to log into. And Dean is on WhatsApp if you want to talk through anything.
Your Pixel. Your audiences. Your creative assets. Your data. Even if you cancel tomorrow, it all belongs to you. The opposite of Checkatrade — and exactly how it should be.
Numbers from UK tradesman campaigns running this system.
"Honestly thought Facebook ads were a waste of money after I tried it myself. Dean's setup is completely different. Got 3 roofing jobs in the first two weeks. The ads pay for themselves."
"Was paying Checkatrade £180 a month and always fighting on price with other guys. Now the leads come to me and no one else is quoting. Complete game changer for my business."
"Told Dean I wasn't technical and didn't know anything about Facebook ads. Didn't matter — I gave him access and he handled everything. First lead came in within 48 hours."
"The guide is brilliant. Watched it over a weekend, set everything up Monday morning. Had my first enquiry by Tuesday afternoon. For £39 it's an absolute no-brainer."
Here's exactly what you're getting — and what each piece is genuinely worth if you hired someone to do it separately.
Business Manager, Pixel, ad account, conversion events — set up correctly so Facebook's algorithm has everything it needs to find your customers.
Fresh images and video ads written, designed, and uploaded every month. Creative fatigue is the #1 reason ads stop working — we prevent it.
The exact demographic and interest combinations proven to reach homeowners in your coverage area — not just "people nearby."
Every headline, body copy, and call-to-action written to sound like a real tradesman talking to a real homeowner. No agency speak.
Kill what's not working, scale what is. Your budget gets smarter every week it runs — your cost per lead falls over time.
Follow-up ads to warm audiences — people who've already seen you. This is where the best ROI in any ad account lives, and most tradesmen never do it.
Cost per lead, reach, results — in plain English, straight to your phone. No logins, no jargon, no fluff.
Not a support ticket. Not an offshore team. Dean directly — whenever you've got a question, want to change direction, or want to talk through the numbers.
Only 3 spots left this month.
Not sure which is right for you? WhatsApp Dean and he'll tell you in one message.
We handle everything. You just answer the phone when enquiries come in.
No contract. Cancel anytime. 3 spots left this month.
The exact system — screen-recorded, click by click. Watch it once, run ads forever.
One-off. No subscription. Watch on any device.
Not sure which option fits your situation? WhatsApp Dean — one message, straight answer.
If we set up your ads, run them for a full month, and you haven't had a single enquiry — we don't take next month's payment. We keep working until the leads come in. We have to earn this every month. That's how it works.
*Requires minimum £5/day ad spend. Results depend on trade, area, and response time to leads.
Every client gets Dean working directly on their account. That means we have to limit how many we take on. Right now there are 3 spots left for this month — once they're gone, the next available start is next month.
Introductory pricing ends at midnight. Reverts to £497/month after that.
Or and start today.
Every month you stay on Checkatrade is another month you're building their business instead of yours. Pick your option and start today.
We run everything. You take the calls.
No contract · Ads live in 48h · 3 spots left
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Start today · Watch on any device
Still on the fence? WhatsApp Dean — he'll tell you straight whether this is right for you.
© Dean Keating 2026 · deankeating.com